- A pricing strategy where a business sets its prices based on the competition in the market, aiming to attract customers by offering products or services at similar or lower prices than rivals.
In order to attract more customers, the company decided to implement competitive pricing that would challenge its rivals in the market.
Start tacking to remember the definition of "competitive pricing" the next time you hear it or read it.
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The word ‘undefined‘ comes from the Latin word ‘undefinibilis‘ which means ‘incapable of being defined or described.‘ The prefix ‘un-‘ means ‘not,‘ and ‘define‘ comes from the Latin word ‘definire‘ which means ‘to determine or mark the limits of something.‘